EA Sports FC 24 embarks on a new journey for the renowned football video game series, with the publishers ending their long-standing partnership with FIFA. For the uninitiated, FIFA 23 was the last title in the franchise with the Fédération internationale de football association branding, and EA FC 24 will be the first entry (31st overall) to the EA Sports FC series.
As EA Sports is entering a new phase with its football-based game series, the video game company is already teaming up with big brands that will introduce new in-game promos and content and aim at promoting EA FC 24. Recently, the Nike Ultimate Team “Mad Ready” Campaign was confirmed, and now, a Pepsi-themed promo in the same has also been revealed.
EA FC 24 Pepsi Promo: Release Date & How Will It Work
For those unaware, EA FC 24 Pepsi Promo will be centered around the Ultimate Team campaign after the game’s launch. The promo is scheduled to commence on October 1, 2023, and fans must use codes to redeem various rewards in EA FC 24. Apart from the codes, players will also need to connect their EA Sports accounts to claim all free prizes that will be a part of the Pepsi Promo.
As a part of EA Sports’ collaboration with Pepsico, the codes will be available via the latter’s products. Players will have to purchase newly-stocked Pepsi bottles with EA Sports FC logos on them to get the redemption code from the wrapper. Players can redeem the code on Pepsi’s website after they have finished linking their EA sports accounts, as mentioned above.
- Also Read: EA FC 24 Stadiums: All 115 Stadiums Revealed
What To Expect From EA FC 24 Pepsi Promo?
The codes will allow players to claim a free pack in EA FC 24. Moreover, the redemptions will be limited to 10 packs per account. However, it is unclear what these packs will feature, as one will have to wait until the in-game release of Pepsi Promo in EA FC 24.
For the unversed, Pepsico’s partnership with EA FC 24 was announced way back in July 2023. Here’s what Adam Warner, Head of Global Sports and Partnerships at PepsiCo, said about the collaboration:
“EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement. With PepsiCo’s history and extensive involvement in football and entertainment, our brands are uniquely positioned to push the boundaries of football fandom. This partnership enables us to reach football fans and communities worldwide, and to provide them with experiences that elevate their connection to the beautiful game.”
David Jackson, Vice President of Brand at EA Sports FC, was also quoted saying,
“For years, PepsiCo’s brands have been delivering memorable moments for football fans, and we’re energised to incorporate that rich heritage into our own experiences as we set forth on this remarkable journey with EA SPORTS FC. We’re proud to partner with PepsiCo to create more unmissable experiences that will undoubtedly captivate fans of the World’s Game.”
EA Sports FC 24 is all set to launch on September 29, 2023, in two editions – Standard & Ultimate. The Ultimate edition will cost US$ 99.99 (equivalent price in other regions), while the Standard variant will be US$ 69.99 (equivalent price in other regions). Needless to say, Ultimate Edition offers more perks than Standard, like pre-ordering the former will allow players to get early access.
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